Braille Goes Digital in Facebook Post: UNCP at a Glance
Imagine all the words you read through Facebook posts on a daily basis. Now, just think for a moment if you couldn’t actually see them because you were visually impaired. Thousands of people are in the...
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7 Ways to Unlock Brand Value through Your Brand Center
Your brand center has the potential to be far more than a tool to house assets and guidelines. You can elevate the role your brand center plays in supporting and sustaining the ongoing evolution of...
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How to Take the Mess Out of Your B2B Messaging
If you’re in B2B marketing, your messaging is, quite likely, a mess. Forrester recently declared, “B2B marketers must step up message management,” while a McKinsey report took B2B CMOs and their like...
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Content Marketing for Regulated and Difficult Industries
Marketers working in regulated industries have likely asked themselves a similar question — how do I market what my business does if I can’t talk about what my business does? For example… HIPAA rules...
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Are Platform Brands the Future of Branding?
Is there anything to learn from the success of Google, Facebook, Uber, or Didi (the Chinese equivalent that acquired the Uber brand in China) that can be applicable to any regular company? Besides the...
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The State of Brand Purpose: Branding Roundtable No. 35
Just over a decade ago, Simon Sinek started an outpour of corporate soul searching when he implored everyone to “Start with Why.” And when we started the Branding Roundtable several years ago, one of...
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Don’t Panic! Interview: &pizza’s Founder and CEO, Michael Lastoria
“What gave birth to &pizza was the desire to create a powerful cultural movement.” It’s no coincidence that &pizza begins with an ampersand. For &pizza’s founder, Michael Lastoria, the...
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The Key to Brand Design Is “Deliberate Differentiation”
“A brand’s DNA is incumbent upon the inherent desire for design to be part of a person’s genetic blueprint,” opined moderator Marc Rosen, of the Marc Rosen Education Fund, at the recent Pratt...
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From Murders to Marketing: The Rise of Podcasting for Brands
True crime stories have a unique way of capturing the public’s interest. Over the years, countless books, movies, television shows, documentaries, and media outlets have exposed the victims,...
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How Can Beverage Brands Unlock a Non-Alcoholic Future?
Today’s beverage industry is one of our most consistently bleeding-edge, dynamic, and valuable markets. The sales figures, relentless advertising, and phenomenal slew of new product development (NPD)...
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6 Dominant Branding Themes for a Savvy 2018
In 2017, brands became incredibly adept at attaching to purpose often just for the sake of doing so. There was an enormous amount of customer information collected, yet most brands missed the mark...
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Start Your Year Off Right with the Best of 2017
2017 was, without a doubt, the year of quality content. As conversations went on about robotics and voice search, we content strategists (most of us authors in our own rights) watched the permeation...
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ROI vs ROAS: Which Is the Better Metric for Digital Advertisers?
ROI is a metric used to define the effectiveness of an offline campaign, such as the cost of television or radio ads, and it’s been around long before the digital age of advertising. Since the...
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Don’t Panic! Interview: CEO of (RED), Deborah Dugan
Right from its start in 2006, (RED), thanks to its founders Bono and Bobby Shriver, had attitude. The power of the biggest brands in the world uniting for one color and one cause – tapping into their...
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The C-Suite: Gil Eyal, Founder of HYPR
Influencer marketing is a term utilized to describe leveraging trending social media “celebrities” to promote your product or business online. As the CEO and founder of HYPR, Gil Eyal has built a...
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Tone of Voice Promised to End Business Blah. What Happened?
Tone of voice. To a copywriter in the year 2000, no three words promised more. The turn of the century had given brands the opportunity to reinvent themselves. In copywriting terms, that meant...
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5 Mistakes That Keep Brands from Adopting Intelligent Packaging
As CES wrapped up last month, and visions of all sorts of Intelligent products swim in the heads of marketers and consumers, I feel the need to reflect. Packaging needs to catch up to the rest of the...
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Brands Are Rekindling Their Audiences with Iconoclasts as Ambassadors
Iconoclasts are known as rule-breakers who defy authority to expand creative horizons. ICNCLST, an art advisory in New York City, specializes in non-traditional projects, partnering with artists and...
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Connecting Blue Patches with the Power of Positive Shopping
Representing the cream of the crop of British business is Blue Patch, a leading sustainable marketplace for UK design, ethical fashion, eco-furniture, green gifts, and organic and fair trade food....
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The C-Suite: Mae Cheng, Publisher & Editor-in-Chief of Mansion Global
This month on The C-Suite, we sat down with Mae Cheng, the head of Dow Jones Media Group’s Luxury Network. Not only is Mae an award-winning reporter and editor, but she was also a key player in the...
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